We run campaigns end to end for brands and creators.
About
We started as an agency. We built infrastructure.
Since 2022, Gimmick Marketers has run 250+ campaigns for 170+ brands and built a network of 1 lakh+ vetted Indian creators along the way. What began as influencer marketing has become the system India's brands and creators run on.
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The story
From agency to infrastructure.
- 2022
Founded
Gimmick Marketers starts as an influencer marketing agency in Delhi.
- 2023
First campaigns
Early brand work proves the model across categories.
- 2024
100+ brands
The roster and the network grow in step.
- 2025
1 lakh+ creators
A vetted, owned creator database becomes the core asset.
- Now
Building the platform
Turning four years of process into infrastructure.
The team
The people behind the network.
A family-run team that has spent four years building Gimmick into infrastructure, brand by brand and campaign by campaign.
Divyanshu Porwal
Founder
Sets the direction and the standard the network runs on.
Aditya Porwal
Co-Founder · Brand Partnerships & Alliances
Owns brand partnerships and the alliances that bring campaigns in.
Priyanka Gupta
Brand Partnerships
Leads brand partnerships and client relationships.
Aditi Porwal
Influencer Operations Manager
Runs influencer operations across live campaigns.
The vision
Where this goes next.
Creators get their own dashboards to track deals and growth.
An open marketplace where brands and creators connect directly, with Gimmick as the infrastructure underneath.
Work with us