Blog
Notes on influence, from the people running it.
Playbooks, strategy, and honest looks inside how modern influencer campaigns actually get built in India.
FeaturedSample
How to run an influencer campaign in India: a step-by-step guide
From brief to report, the exact sequence a modern influencer campaign follows in India, and where most brands lose time and money.
Playbooks15 Jul 20262 min read
ReadSample
Nano vs micro vs macro: which influencer tier is right for your brand?
Follower tiers are not just about size. Each one trades reach for trust differently. Here is how to pick the right mix for your goal.
Strategy20 Jun 20261 min read
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Why follower count is the wrong metric (and what we score instead)
Follower count is the vanity metric that costs brands the most. Here is what actually predicts whether a creator will deliver.
Inside Gimmick Marketers28 May 20261 min read