Follower count is the first number everyone looks at and the last one that should decide a campaign. It is cheap to inflate, easy to misread, and tells you almost nothing about whether a creator will actually deliver for your brand.
What a follower count hides
A large following can hide a bought or inactive audience, a mismatch with your customer, or engagement that looks fine until you read the comments. Two creators with the same follower count can deliver wildly different results, because the number is a surface, not a signal.
What we score instead
Every creator in our network is scored on the things that actually predict a good campaign, not the one that photographs well on a pitch deck.
- Audience quality: is the following real, active, and a fit for the brand?
- Brand fit: does the creator's content and tone match the campaign?
- Engagement: are people genuinely responding, not just scrolling past?
- Reliability: does the creator deliver on brief and on time?
Why it matters
Scoring on the right signals means a brand gets fit instead of vanity, and a creator gets the deals they are actually right for. It is slower than sorting by followers, and it is the reason matched campaigns outperform ones built on reach alone.